ENT! Marketing has been the mastermind behind Coca-Cola US’s most buzzworthy experiential marketing (XM) campaigns, bringing all the fizz and fun coast to coast. But their vibe didn’t quite match the magic they were whipping up. I took on the challenge of giving their brand a makeover. A better, bold, energetic, and playful look and feel as the ideas they’re famous for. It’s the perfect backdrop for all the brilliant campaigns —because when your ideas are this cool, your look should be too!